Overview:

The main purpose of the Employer Brand Communication Specialist position is to strategically develop and execute compelling digital content and initiatives that amplify the organization’s “People Experience”, while fostering a strong employer brand identity. Additionally, you will be responsible for creating and delivering compelling content that engages employees and strengthens the company’s culture. This role aims to attract top-tier candidates and position the organization as an employer of choice within the local market. By collaborating across departments, creating engaging social media content, managing online interactions, maintaining brand consistency, analyzing performance metrics, and innovating in employer branding initiatives, the Employer Brand Communication Specialist enhances the company’s brand recognition, drives recruitment efforts, and strengthens the organization’s reputation as a desirable workplace.

Main Responsibilities:

• Collaborate with the Communication, Design and People Operations teams to create compelling digital content (such as job adverts, job fair posters, etc.) that aligns with our “People Experience” program and supports employer branding and recruitment efforts with the aim of showcasing HR’s unique culture to attract candidates.
• Responsible for managing, updating, monitoring our employer brand & recruitment digital pages as well as internal and external recruitment and People Operations engagement platforms.
• Supported and briefed by the Human Resources Department to create the content for all recruitment needs including, website, collateral, hiring campaigns, job descriptions and suggesting new ways to engage talent.
• Support the development of an internal recruitment process with an appropriate Employer Brand communication approach to support large seasonal recruitment campaigns as well as individual targeted campaigns.
• Create and deliver internal communications content, including internal communications content, emailings, newsletters, closed-user group content.
• Develop other engaging social media content like videos, testimonial interviews, and photos, ensuring a continuous promotion of RH Employer Brand.
• Manage, drive engagement and supervise recruitment-focused social media accounts (e.g., Facebook, LinkedIn, TikTok, Instagram) by crafting, scheduling, and optimizing posts highlighting the organization’s culture and employees.
• Foster positive online interactions by actively responding to comments and messages from the social media community, cultivating an interactive online presence
• Ensure uniformity in brand representation across all recruitment communications, reflecting the organization’s EVP, values and messages consistently.
• Support the HR team in culture, employee value proposition development and employer brand development projects.
• Analyze performance metrics on social media, extracting insights to refine content strategies and enhance future campaigns systematically.
• Identify, develop, Track and measure progress on the development of the employer brand using the most relevant metrics to define success.
• Collaborate with key stakeholders on key messaging and communication needs including supporting the scripting and writing of any internal communications and corporate messaging, and ensuring that all communication is clear, consistent and aligned with the company’s goals and values.
• Develop and maintain a content calendar to ensure that internal & external People Operations communications are timely and relevant, whilst always promoting engagement and help foster a positive company culture.
• Maintain the company’s internal communications tools, ensuring they are up-to-date, user-friendly, and aligned with the company’s goals & values.
• Devise and execute inventive employer branding initiatives to enhance RH’s brand recognition/visibility and position the company as an employer of choice in the local market.
• Keep abreast of design trends and best practices in social media to create varied and captivating content that effectively presents the people experience
• Participate & ensure coverage at recruitment fairs, conferences, and other talent acquisition events on social media

Candidate’s Profile:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• Previous experience in recruitment marketing, employer branding, or social media management
• Strong copywriting & communication skills for content creation
• Strong graphic design skills with proficiency in design software/tools such as Adobe Creative Suite or Canva
• Familiarity with social media platforms and their functionalities, including content creation, scheduling, and community management
• Excellent written and verbal communication skills, with the ability to convey messages clearly and engagingly
• Analytical mindset with the ability to interpret social media metrics and derive actionable insights
• Creative thinking and a passion for storytelling to create compelling and visually appealing recruitment content
• Knowledge of current design trends, social media best practices, and emerging technologies in the field of recruitment and employer branding